Yes, get a gigantic room full of people to stream tourneys. Nothing could possibly go wrong.
Really, though, that'd be fun. I think Walrus could really bring in the often overlooked ugly seal demographic; just take him, a couple of whiteknights and at least one sassmaster, and you have a recipe to make an incredibly boring-to-watch game slightly less boring.
[spoiler]I can do play-by-play like John Madden can high jump, pls pick me[/spoiler]