Depends on how much capital you ready to put on the table.
In PvP, not just the hidden abilities but natures and IVs play a major role. Breeding alphas just for the sake of PvP would not be just unnecessary but expensive too, as you need both the parents to be an Alpha to pass down the attribute.
For sell I suppose, everything has a specific demand. 3xIV or 4xIV natured is a good niche for a beginner, as they are relatively cheap to breed and you got loads of other competitive players buying to further breed them.